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How to Write Website Copy That Converts: 7 Psychological Triggers

Strydr StudioOct 22, 202511 min read

Most websites talk about features instead of benefits. Here's how to write copy that actually converts.

7 Psychological Triggers:

**1. Clarity Over Cleverness** Bad: "Leverage synergistic solutions to optimize your ecosystem" Good: "We help B2B companies get more leads from their website"

**2. Specificity Builds Trust** Vague: "We've helped many businesses" Specific: "We've helped 247 B2B SaaS companies generate 12,450 qualified leads"

**3. Social Proof** - Numbers: "Join 10,000+ businesses" - Logos: Display recognizable brands - Testimonials: Specific results from real customers - Case studies: Detailed before/after stories

**4. Address Pain First** Don't lead with your solution. Lead with their problem. Agitate it. Then introduce your solution.

**5. Framing and Contrast** - Price anchoring: "$49/month vs $5K agency" - Loss aversion: "Stop wasting $10K" (stronger than "Save $10K")

  • **6. Scarcity (Ethical)**
  • ✅ "Only 3 spots this month" (if true)
  • ✅ "Price increases after 20 customers" (if true)
  • ❌ Fake countdown timers

**7. Authority** - Years in business - Number of clients served - Media features - Case studies

Homepage Formula:

Above the fold: - Headline: [Outcome] without [pain point] - Subheadline: How it works in one sentence - Clear CTA button - Social proof indicator

Section 2: The Problem (3-5 pain points) Section 3: Your Solution Section 4: How It Works (3 simple steps) Section 5: Benefits (not features) Section 6: Social Proof (testimonials, logos) Section 7: Pricing Section 8: FAQ (address objections) Section 9: Final CTA

  • **Strong CTAs:**
  • ❌ "Submit" "Learn More" "Click Here"
  • ✅ "Get My Free Template" "Start Free Trial" "Book Strategy Call"

Want high-converting copy? [View our pricing](/pricing)