Instagram Algorithm 2025: How to Get More Reach (Proven Strategy)

The Instagram algorithm changed dramatically in 2025. If your reach has dropped, you're not alone. Here's how to work with the algorithm.

**What Changed:** - Engagement time now matters more than likes - Saves are weighted 4x more than likes - Consistent posting beats viral posts

**Content Strategy:** Create content in 4 categories: - Education (40%): How-to guides, tips, frameworks - Inspiration (30%): Success stories, transformations - Entertainment (20%): Relatable content, trending topics - Conversion (10%): Product showcases, testimonials

**Best Times to Post:** Tuesday-Thursday: 9-11 AM, 7-9 PM. Post 4-7 times per week for optimal reach.

**Hashtag Strategy:** Use 3-5 hashtags maximum: - 1 large hashtag (100K+ posts) - 2 medium hashtags (10K-100K) - 2 niche hashtags (under 10K)

**Engagement Tactics:** Within 30 minutes of posting, respond to every comment and engage with 10-15 accounts in your niche.

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