Email Marketing ROI: Why Email Still Beats Every Channel in 2025

Email delivers $42 for every $1 spent. Here's how to build a list that converts.

**Why Email Works:** - 40x more effective than social media for acquisition - 99% of consumers check email daily - Email subscribers are 3x more likely to buy

**Step 1: Create a Lead Magnet** Offer something specific and immediately valuable: - "30-Day Content Calendar" - "5 Email Templates That Convert at 8%" - "Website Copy Checklist"

**Step 2: Welcome Sequence (5 emails)** - Email 1: Deliver lead magnet + set expectations - Email 2: Share valuable tip + build trust - Email 3: Teach something + soft CTA - Email 4: Show proof (testimonial/case study) - Email 5: Time-limited offer

**Step 3: Nurture Emails** Send 1-2 per week: - 80% value (tips, insights, stories) - 20% promotion

**Subject Lines That Work:** - Curiosity: "This changed everything for [customer]" - Benefit: "Get [result] in [timeframe]" - Urgency: "24 hours left: [offer]"

**Key Metrics:** - Open rate: 20-30% average, 30%+ great - Click rate: 2-5% average, 5%+ great

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